Saturday, June 28, 2008

Gwyneth Paltrow, Bazaar and Sensuous Perfume

Bazaar Sensuous
Gwyneth Bazaar July 2008



















While Gwyneth does look breathtaking on the cover of the July issue of Bazaar, we agree with this NYTimes article, "A Cover, 4o Pages, 4 Faces and 1 Perfume," that suggests there may be some quid pro quo going on between the magazine and Lauder. In addition to Gwyneth, the 4 Faces the title refers to belong to Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda (shown right), who are featured in a combined 40 pages of editorial and also happen to be the faces of the newest Estee Lauder fragrance, Sensuous. Interestingly, the article points out that the issue has no Lauder advertising (Really? None from Clinique, Origins, Bobbi Brown, Aveda or any of the other hundreds of brands?), though ads for the fragrance are scheduled to run this fall. The magazine denies there is any hanky panky going on, which we would be more inclined to believe if only Gwyn was featured. It's hard to fathom that all four ladies were chosen "just because."

Whatevs! We're just happy that as bloggers, we don't have to worry about keeping advertisers content!

2 comments:

Yumeko said...

it's all marketing.

send gift Philippines said...

Perfume is one of a great gift ideas. I like it!

toni

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